Career Opportunities with Cascade Energy

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Outreach & Marketing Specialist

Department: Program Management
Location: Park Ridge, IL
About this Opportunity
  •  Are you interested in being a part of a company that helps industrial facilities save energy?
  •  Do you enjoy being a part of a high performing team; and collaborating to move them towards “better”?
  •  Do you enjoy an environment where everyone knows what success looks like in their role and for their team?
  •  Do you enjoy being part of an organization that considers our values with every decision we make?
  •  Are you a life-long learner who feels shared success is the ultimate success?

If the answer is “Yes!”, we would like to talk to you about joining our team!

We are excited to be hiring an Outreach & Marketing Specialist to serve a growing Midwest territory. This individual will be responsible for creating customer connections, generating leads, recruiting program participants, and continuously improving marketing and recruiting strategies.

The Outreach & Marketing Specialist proactively develops relationships with sites and vendors that are within the northern Illinois electric utility territory. This includes recruiting new program participants by promoting our services, painting the picture of how utilizing these programs will benefit them, and making participation easy.

This is a full-time, exempt position with our partner, Resource Innovations. Cascade Energy and Resource Innovations have partnered to conduct industrial outreach for our utility client. The outreach team is a tight-knit collaboration of professionals from both organizations. Travel is anticipated for this role approximately 20% - 30% of the time, consisting of primarily of day trips.

You’ll likely find this opportunity attractive if you care about your team, love to learn new things, have a growth mindset, are humble, and are excited to work with a group of committed peers help make energy efficiency happen.

About Our Partner

Resource Innovations is an environmental consulting company specializing in energy and water efficiency and focused on helping and empowering people to make smart energy choices. With deep roots in energy efficiency program design and implementation, Resource Innovations is leading the industry with innovative program solutions, working with community organizations toward a collaborative economy.

About Cascade Energy

Cascade Energy was founded in 1993 by three friends who recognized the opportunity and the need to help industrial customers save energy. Today, we are a team of 170 and our work reaches throughout the Pacific Northwest and across North America, with clients ranging in size from small up to Fortune 500 companies. We are proud of our reputation and our high-quality work.

At Cascade Energy, we believe in better. We come to work every day with a drive for continuous improvement and we dedicate ourselves to making industrial energy efficiency happen in measurable and sustained ways. We offer energy efficiency program design and implementation, energy efficiency engineering, energy management services and software, and hands-on training and coaching.

The partnership between Cascade Energy and Resource Innovations forms a team that reflects our shared values, which are: do the right thing; put others first; seek shared success; learn constantly and be industrious.

Essential Functions

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. Duties include but are not limited to the following:

  •  Lead efforts to enroll customers into energy efficiency programs within northern Illinois electric utility territory.
  •  Perform initial steps of sales processes by identifying target customers, qualifying their fit for efficiency programs, and conducting outreach to discover client’s motivation for energy efficiency improvements.
  •  Present utility program solutions to customers, including operators, engineers, and executives, with the assistance of technical outreach engineers.
  •  Support marketing efforts by: performing market research into key accounts in target industrial sectors, evaluating marketing channels such as trade associations and conferences, assessing market and customer needs, and identifying influencers.
  •  Collaborate with marketing personnel from our utility partners, client organizations, Resource Innovations contractors, and utility partner organizations to develop program marketing materials.
  •  Data management related to marketing and sales activities, using SharePoint and Salesforce.

As a part of our team, the most important qualifications are shared values, a customer-centric approach, and an aptitude for learning. You would be a great fit for this position if you have the following:

Outreach:

  •  Understand the industrial environment and have experience in technical sales, account/client management, or business development.
  •  Enjoy building and leveraging networks by communicating effectively with a broad audience ranging from executives to equipment operators
  •  Pay close attention to customer “care-abouts” and have proven ability to build trusting, long-term, professional relationships
  •  Understand financial influences of project financial metrics and how products & services projects are “sold” to upper management
  •  Possess persuasive skills and have experience engaging both challenging and enthusiastic potential customers
  •  Apply exceptional problem-solving skills while remaining flexible
  •  Have experience working with a CRM platform

Marketing Support:

  •  Have experience promoting and/or selling products or working closely with sales representatives in a marketing function
  •  Have experience creating and managing marketing plans to organize and prioritize marketing activities, connecting goals to audiences, strategies, and tactics.
  •  Have experience creating and writing content to promote programs/services to clients, including fliers, email copy, and webinar content.
  •  Can collaborate with client and partner marketing departments to launch marketing content
  •  Possess strong MS Word skills
  •  Proficiency with Adobe Creative Suite, or similar graphics programs, desired
  •  Strong organizational, planning, and time management skills; the ability to multitask and work with deadlines is critical
  •  Proactively and independently identifying opportunities to improve systems and tools and developing effective solutions
  •  Experience and skill in working with multiple managers and ability to juggle multiple, sometimes concurrent priorities
  •  Excellent written and verbal communication skills, with both internal and external customers

Overall:

Education and Experience
  •  Bachelor's Degree in Business, Marketing, Communications, Journalism, or related field
  •  A minimum of 4 years of practical experience in a business-to-business environment, including the coordination and support of the proposal submission process
  •  Knowledge of, and exposure to, utility or government agency environment is preferred

Application Process

To apply, please submit an application here. Applications will not be considered without a resume and cover letter (.pdf please) describing what about our team or the position resonates with you, and how your experience could make you a great fit for the role. Professional references will be requested from finalists.

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